GOOGLE ADS Management

Google Ads is a powerful tool that can help you grow your business. We understand that it can seem complicated, and is sometimes difficult to get started with, so our experts are ready to simplify this process for you. 

SAHARA will begin by conducting Google Ads keywords research to analyze and help identify the best and most effective keywords for your business. 

Our team will make sure that your ads are set up and configured correctly and that they use top keywords to make the most out of your ads and budget.

We will also send you reports and updates along the way so you can track progress and know when it’s time to switch it up again. 

Before we start advertising on Google, our experts will research what your competitors are doing to ensure that your ad campaigns are optimized. 

Using Google Analytics and Ad Words Keyword Planner we will check out how they are managing their ads, and how well they are performing. 

A successful google campaign will depend on the keywords used, the ads set up, and the budget used on each campaign.

A/B testing is testing different variations of your ads to see which one performs best. 

When running a campaign, SAHARA will set up different options of the same ad and publish them over some time to compare performance. By running A/B tests, our experts can figure out what works best and what doesn't so we can make sure to spend your budget wisely, reach the right audience, and maximize results and conversions.

To keep ourselves accountable, we develop and modify strategic plans to update your ads on a regular basis to ensure that nothing falls through the cracks. Our planning involves regular testing since we never let anything just run on autopilot.

Once your ads are running, it’s important to assess how they are doing. Our team will be checking the performance of your ads periodically to determine how well your ads are working and help make improvements over time. 

SAHARA provides clients with a report showing specific key performance results depending on what your business’ goals are. These can include how many clicks your ads have, how many impressions your ads have gained, and how much you're spending on each click. 

Keeping track of these parameters will help you optimize the performance of your campaigns and ensure that they're running effectively and efficiently.

When you refine the audiences that you're targeting, SAHARA will help you optimize your campaign and improve its performance over time. 

Our experts will continue to update your keywords over time to make sure that they are relevant to your business and are getting good results. 

One of our key focuses is optimizing your keywords and making sure that they are chosen carefully since they can make or break your campaign. If they aren't good enough, they won't attract a lot of traffic and will eventually hurt your conversion rates. 

While working with SAHARA, our team will continue to help you refine your audience to make sure your ads are targeted specifically towards them. Broad audiences can affect your results by not showing your content to the right group, so we will make sure to target the most profitable audiences for your business.

Finally, your Google Ads keywords and landing pages need to be aligned and work together to support one another. 

When creating your ads and landing pages, SAHARA will make sure they are closely related to ensure that the ads and landing pages are optimized for each other. This will result in your ads working effectively to maximize conversions. If they aren't, there will be a lot of wasted ad spend, which means that you won't get the results you want from the campaign. 

Aligning your ads and landing pages will result in optimizing your advertising campaign by improving the number of people who see your ads. 

SAHARA will help you design attention grabbing ads that will look professional when clicked on, are consistent throughout your ads and social media platforms, and follow a consistent theme and color pattern that best fits your business and allows it to be visible and have a recognizable brand.