Speakers

SAHARA FESTIVAL | 3. NOVEMBER 2022

SIMPLIFYING
DIGITAL MARKETING

We introduce to you the SAHARA Festival, a festival-style conference with some of the world’s leading marketing

leaders  taking to the stage in Reykjavik city with the theme of Simplifying Digital Marketing. 

Emma Lundgren

LinkedIn's core mission: How it helps companies and job seekers

Marcus Sherwin | Senior Client Solutions Manager at LinkedIn

Sherwin will discuss LinkedIn’s core mission statement and how it provides global value for companies and job seekers. He’ll explain how businesses use LinkedIn to reach their audiences at scale, across business lines, and how you can leverage LinkedIn to create economic opportunities as an individual or a business owner.

  • About The Speaker

    Marcus Sherwin is a Senior Client Solutions Manager at LinkedIn within Europe, the Middle East, and Africa. He manages relationships with some of LinkedIn’s most prominent clients across the whole region. His primary focus is helping clients grow their business-to-business activity on the platform by reaching and engaging leaders at scale. Before LinkedIn, he worked in some of the world’s largest tech companies, such as Criteo & TikTok.

Emma Lundgren

The World Is Made of What You Love 

Dr Ulrich Keller | Chief of Staff at Google

We are taking a deeper look at post-Covid video ads. Our aim is to better understand how changes in people’s behavior impact longer-term advertising. We'll also share actionable insights across 2 high-impact creative areas: Longform video and Shorts. 

  • About The Speaker

    Dr. Ulrich Keller currently works as a Chief of Staff for Google's SMB Marketing Acquisitions & Onboarding team. With 12+ years of experience across Australia, Denmark, Ireland, Germany, The Netherlands, and the US, he consulted 100s of SMBs and MNEs on Digital Transformation, Apps, and Org Effectiveness. Ulrich has extensive experience in program management and manages complex projects with multiple xfn players. He comfortably works closely with technical engineering teams, especially in a more bottom-up research environment.  

Emma Lundgren

How Amazon Uses AI to Deliver an Optimal Customer Experience

Rob Bradburn | Leads Digital Marketing for Amazon Web Services (AWS) in EMEA

Rob Bradburn’s session will discuss how to simplify the customer journey from awareness through conversion within a hyper-growth company with hundreds of products. He’ll share how Amazon’s methods have enabled them to remain customer-centric while leveraging AI to better serve customers' needs. One of the main thesis he proposes is to 'Work backward from the optimal customer experience'.

  • About The Speaker

    Rob Bradburn is the leader of Digital Marketing for Amazon Web Services (AWS) in the Europe, Middle-East, and Africa region. His team works hard at delivering continuous improvements to the customer experience while driving acquisition and growth. Working for a hypergrowth company like AWS requires ceaseless innovation that is scalable without being too complex. Rob has extensive B2B and B2C marketing experience, having worked with Startups, SMBs, and Enterprise corporates across a wide range of industries.

Emma Lundgren

Metaverse - The Future of Advertising?

David Juul Ledstrup | Chief Strategy Officer

We have been promised a life in virtual reality for many years but still aren’t quite there. Yet most marketers tell us the future of the internet lies within ‘The Metaverse.’ David Juul Ledstrup will explain how exactly the Metaverse will unfold, where it’s heading in the near future, and what cutting-edge brands are doing in the space in the here and now.

  • About The Speaker

    David Juul Ledstrup is a Chief strategy officer at Kubbco – a global social media lead agency, that focuses on impacting individuals and society through culturally relevant moments that revolve around social media. This requires being at the forefront of new technology, platforms, and ways of engaging with audiences. David has experience across several industries, with both SMBs and global organizations, and has worked with brands like LEGO, Carlsberg, Microsoft, Hummel, OLAPLEX, and more.

Emma Lundgren

Get Ahead of the Competition by Knowing Pinterest Trends

Tuomas Jaalinoja | Senior Partner Manager at Pinterest Nordics

In his lecture Tuomas Jaalinoja will go in depth into how Pinterest-users discover and buy products on Pinterest, and how those behaviors allow him to predict future trends. 

  • About The Speaker

    Tuomas Jaalinoja is a senior partner manager with Pinterest Nordics where he is focused on accelerating the value for businesses and Pinterest users while at the same time growing the user base. He is a digital transformation and people leader with over 10 years of experience in building businesses through a combination of ingenuity, long-term vision, and an understanding of behavioral economics. Before joining Pinterest in 2020 he was director of Strategy at Klok Creative agency and spent four years with Google as an Industry manager. 

Emma Lundgren

The Sound of Success on TikTok

Emma Lundgren | Agency Partnerships Lead for TikTok Nordics.

Emma Lundgren from TikTok will share insights about how the impact of sound amplifies the power of TikTok.

  • About The Speaker

    Emma Lundgren is the Agency Partnerships Lead for TikTok Nordics. She's been working in the media industry for the last 15 years and has a soft spot for all things video. Emma has previously been working as the commercial lead for Snapchat Sweden and as Country Manager Nordics for Unruly before finding her forever home at TikTok.

Emma Lundgren

Maximizing Pepsi MAX

Caroline Ta | Digital Manager at PepsiCo Nordics

In Caroline’s Ta session she will touch on how we measure the impact of digital actions on the sales of consumer packaged goods. She will chronicle the journey from one end of the digital scale to another, from necessary steps to improve digital touch points to big frameworks that yield maximum ROI, to purposeful campaigns to connect with consumers and everything in between. The objective is to leave you with ideas about what to put in your toolbox as a digital marketer in a world of ever expanding tools, channels and key performance indicators.

  • About The Speaker

    Caroline Ta is the Nordic Digital Manager for PepsiCo and works with brands like Pepsi MAX, Doritos, 7UP and many more. Since joining PepsiCoin 2021 she has tried to maximize digital media ROI as well as establish stronger emotional connections with consumers. Prior to this role, Caroline spent 5 years working at Google EMEA as an Account Manager for CPG giants such as L’Oréal and Nestlé. She has a background in branding and performance marketing, so she has a knack for creatives and getting the most bang for your media bucks. 

Emma Lundgren

The (non-obvious) Prioritized Framework for Digital Marketing

Andy Crestodina | Co-founder and Chief Marketing Officer of Orbit Media

Andy’s thesis when it comes to content marketing is simple. Instead of going down the funnel he moves backwards through users’ experience, and upwards through the funnel. He says you should start by polishing the most important website for conversions, reconsider the most important words on top sites and update the key pages that trigger demand. At SAHARA Festival he promises a data-driven, prioritized, show-me-exactly-where-to-focus session that may cause you to put other marketing efforts on hold – because you have more important work to do first.

  • About The Speaker

    Andy co-founded Orbit Media, an award-winning 40-person digital agency in Chicago.


    For over 20 years, Andy has provided digital marketing advice to over 1000 companies and written over 500 articles on content strategy, SEO, visitor psychology, and Analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing and organizer of Content Jam, Chicago's largest content marketing conference. 

Emma Lundgren

How Miami Heat Use Digital Content to Drive Revenue

Terek Pierce | Director of Creative Content at Miami HEAT

In his session, Terek Pierce will give insight into how Miami Heat, The 2021-2022 NBA “Team of the Year”, uses digital content to drive revenue through audience cultivation, data-driven creative strategy, and award-winning digital marketing campaigns. 

  • About The Speaker

    Terek Pierce has more than 15 years of experience in marketing, and has been with the NBA team Miami Heat for over a decade. He started out as a producer, and has won five Emmy awards, and was awarded the Grand Clio Award as part of the digital team for the VICE Jersey campaign in 2018. His current position is Director of Creative Content where he oversees the creative strategy and content creation for Miami Heat Digital marketing properties.

Festival Lineup

08:15-09:00 Registration Starts | Attendees will receive their Iceland Airwaves wristband when registering
09:00-09:15 Welcome to SAHARA Festival 2022
09:15-09:30 Festival Lineup Announcement
09:30-10:00 Maximizing Pepsi MAX | Caroline Ta | Digital Manager at PepsiCo Nordics
10:00-10:30 Metaverse - The Future of Advertising? | David Juul Ledstrup | Chief Strategy Officer
10:30-11:00 Break & Network
11:00-11:30 Get Ahead of the Competition by Knowing Pinterest Trends | Tuomas Jaalinoja | Senior Partner Manager at Pinterest Nordics
11:30-12:00 LinkedIn's core mission: How it helps companies and job seekers | Marcus Sherwin | Senior Client Solutions Manager at LinkedIn
12:00-13:10 Lunch Time
13:10-13:30 PopUp Event
13:30-14:00 The Sound of Success on TikTok | Emma Lundgren | Agency Partnerships Lead for TikTok Nordics
14:00-14:30 How Amazon Uses AI to Deliver an Optimal Customer Experience | Rob Bradburn | Leads Digital Marketing for Amazon Web Services (AWS) in EMEA
14:30-15:00 The World Is Made of What You Love | Dr Ulrich Keller | Chief of Staff at Google
15:00-15:30 Break & Network
15:00-15:30 How Miami Heat Use Digital Content to Drive Revenue Terek Pierce | Director of Creative Content at Miami HEAT
15:30-16:00 The (non-obvious) Prioritized Framework for Digital Marketing Andy Crestodina | Co-founder and Chief Marketing Officer of Orbit Media
16:00-16:45 Panel - Ask the speakers
16:45-17:00 SAHARA Festival - Thanks for attending!


SAHARA Festival - After Party | Meet the Speakers at KEX Hostel

Friday 04th of November from 20:00 - 22:00

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