We introduce to you the SAHARA Festival, a festival-style conference with some of the world’s leading marketing
leaders taking to the stage in Reykjavik city with the theme of Simplifying Digital Marketing.
Sherwin will discuss LinkedIn’s core mission statement and how it provides global value for companies and job seekers. He’ll explain how businesses use LinkedIn to reach their audiences at scale, across business lines, and how you can leverage LinkedIn to create economic opportunities as an individual or a business owner.
Marcus Sherwin is a Senior Client Solutions Manager at LinkedIn within Europe, the Middle East, and Africa. He manages relationships with some of LinkedIn’s most prominent clients across the whole region. His primary focus is helping clients grow their business-to-business activity on the platform by reaching and engaging leaders at scale. Before LinkedIn, he worked in some of the world’s largest tech companies, such as Criteo & TikTok.
The World Is Made of What You Love
We are taking a deeper look at post-Covid video ads. Our aim is to better understand how changes in people’s behavior impact longer-term advertising. We'll also share actionable insights across 2 high-impact creative areas: Longform video and Shorts.
Dr. Ulrich Keller currently works as a Chief of Staff for Google's SMB Marketing Acquisitions & Onboarding team. With 12+ years of experience across Australia, Denmark, Ireland, Germany, The Netherlands, and the US, he consulted 100s of SMBs and MNEs on Digital Transformation, Apps, and Org Effectiveness. Ulrich has extensive experience in program management and manages complex projects with multiple xfn players. He comfortably works closely with technical engineering teams, especially in a more bottom-up research environment.
Rob Bradburn’s session will discuss how to simplify the customer journey from awareness through conversion within a hyper-growth company with hundreds of products. He’ll share how Amazon’s methods have enabled them to remain customer-centric while leveraging AI to better serve customers' needs. One of the main thesis he proposes is to 'Work backward from the optimal customer experience'.
Rob Bradburn is the leader of Digital Marketing for Amazon Web Services (AWS) in the Europe, Middle-East, and Africa region. His team works hard at delivering continuous improvements to the customer experience while driving acquisition and growth. Working for a hypergrowth company like AWS requires ceaseless innovation that is scalable without being too complex. Rob has extensive B2B and B2C marketing experience, having worked with Startups, SMBs, and Enterprise corporates across a wide range of industries.
We have been promised a life in virtual reality for many years but still aren’t quite there. Yet most marketers tell us the future of the internet lies within ‘The Metaverse.’ David Juul Ledstrup will explain how exactly the Metaverse will unfold, where it’s heading in the near future, and what cutting-edge brands are doing in the space in the here and now.
David Juul Ledstrup is a Chief strategy officer at Kubbco – a global social media lead agency, that focuses on impacting individuals and society through culturally relevant moments that revolve around social media. This requires being at the forefront of new technology, platforms, and ways of engaging with audiences. David has experience across several industries, with both SMBs and global organizations, and has worked with brands like LEGO, Carlsberg, Microsoft, Hummel, OLAPLEX, and more.
In his lecture Tuomas Jaalinoja will go in depth into how Pinterest-users discover and buy products on Pinterest, and how those behaviors allow him to predict future trends.
Tuomas Jaalinoja is a senior partner manager with Pinterest Nordics where he is focused on accelerating the value for businesses and Pinterest users while at the same time growing the user base. He is a digital transformation and people leader with over 10 years of experience in building businesses through a combination of ingenuity, long-term vision, and an understanding of behavioral economics. Before joining Pinterest in 2020 he was director of Strategy at Klok Creative agency and spent four years with Google as an Industry manager.
Emma Lundgren from TikTok will share insights about how the impact of sound amplifies the power of TikTok.
Emma Lundgren is the Agency Partnerships Lead for TikTok Nordics. She's been working in the media industry for the last 15 years and has a soft spot for all things video. Emma has previously been working as the commercial lead for Snapchat Sweden and as Country Manager Nordics for Unruly before finding her forever home at TikTok.
In Caroline’s Ta session she will touch on how we measure the impact of digital actions on the sales of consumer packaged goods. She will chronicle the journey from one end of the digital scale to another, from necessary steps to improve digital touch points to big frameworks that yield maximum ROI, to purposeful campaigns to connect with consumers and everything in between. The objective is to leave you with ideas about what to put in your toolbox as a digital marketer in a world of ever expanding tools, channels and key performance indicators.
Caroline Ta is the Nordic Digital Manager for PepsiCo and works with brands like Pepsi MAX, Doritos, 7UP and many more. Since joining PepsiCoin 2021 she has tried to maximize digital media ROI as well as establish stronger emotional connections with consumers. Prior to this role, Caroline spent 5 years working at Google EMEA as an Account Manager for CPG giants such as L’Oréal and Nestlé. She has a background in branding and performance marketing, so she has a knack for creatives and getting the most bang for your media bucks.
Andy’s thesis when it comes to content marketing is simple. Instead of going down the funnel he moves backwards through users’ experience, and upwards through the funnel. He says you should start by polishing the most important website for conversions, reconsider the most important words on top sites and update the key pages that trigger demand. At SAHARA Festival he promises a data-driven, prioritized, show-me-exactly-where-to-focus session that may cause you to put other marketing efforts on hold – because you have more important work to do first.
Andy co-founded Orbit Media, an award-winning 40-person digital agency in Chicago.
For over 20 years, Andy has provided digital marketing advice to over 1000 companies and written over 500 articles on content strategy, SEO, visitor psychology, and Analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing and organizer of Content Jam, Chicago's largest content marketing conference.
In his session, Terek Pierce will give insight into how Miami Heat, The 2021-2022 NBA “Team of the Year”, uses digital content to drive revenue through audience cultivation, data-driven creative strategy, and award-winning digital marketing campaigns.
Terek Pierce has more than 15 years of experience in marketing, and has been with the NBA team Miami Heat for over a decade. He started out as a producer, and has won five Emmy awards, and was awarded the Grand Clio Award as part of the digital team for the VICE Jersey campaign in 2018. His current position is Director of Creative Content where he oversees the creative strategy and content creation for Miami Heat Digital marketing properties.
08:15-09:00 | Registration Starts | Attendees will receive their Iceland Airwaves wristband when registering | ||
09:00-09:15 | Welcome to SAHARA Festival 2022 | ||
09:15-09:30 | Festival Lineup Announcement | ||
09:30-10:00 | Maximizing Pepsi MAX | Caroline Ta | Digital Manager at PepsiCo Nordics | ||
10:00-10:30 | Metaverse - The Future of Advertising? | David Juul Ledstrup | Chief Strategy Officer | ||
10:30-11:00 | Break & Network | ||
11:00-11:30 | Get Ahead of the Competition by Knowing Pinterest Trends | Tuomas Jaalinoja | Senior Partner Manager at Pinterest Nordics | ||
11:30-12:00 | LinkedIn's core mission: How it helps companies and job seekers | Marcus Sherwin | Senior Client Solutions Manager at LinkedIn | ||
12:00-13:10 | Lunch Time | ||
13:10-13:30 | PopUp Event | ||
13:30-14:00 | The Sound of Success on TikTok | Emma Lundgren | Agency Partnerships Lead for TikTok Nordics | ||
14:00-14:30 | How Amazon Uses AI to Deliver an Optimal Customer Experience | Rob Bradburn | Leads Digital Marketing for Amazon Web Services (AWS) in EMEA | ||
14:30-15:00 | The World Is Made of What You Love | Dr Ulrich Keller | Chief of Staff at Google | ||
15:00-15:30 | Break & Network | ||
15:00-15:30 | How Miami Heat Use Digital Content to Drive Revenue Terek Pierce | Director of Creative Content at Miami HEAT | ||
15:30-16:00 | The (non-obvious) Prioritized Framework for Digital Marketing Andy Crestodina | Co-founder and Chief Marketing Officer of Orbit Media | ||
16:00-16:45 | Panel - Ask the speakers | ||
16:45-17:00 | SAHARA Festival - Thanks for attending! |
SAHARA Festival - After Party | Meet the Speakers at KEX Hostel
Friday 04th of November from 20:00 - 22:00
+1 (689) 243 6920
info@saharaagency.net
SAHARA ehf
Vatnagardar 8
104 Reykjavik - Iceland
SAHARA Social Media LLC
20 North Orange Avenue
Suite 1100
Orlando, FL 32801