SIMPLIFYING
DIGITAL MARKETING

SAHARA FESTIVAL POST - INTERVIEWS FROM INDUSTRY LEADING MARKETERS 

The (non-obvious) Prioritized Framework for Digital Marketing

In this post interview, Andy highlights two major trends that are influencing the framework for digital marketing: Short form videos, and the competitiveness of Google search. With the evolution of technology, Andy predicts that the foundation for digital is solid.

Maximizing Pepsi MAX

Caroline Ta discusses her experience at Sahara Festival, and the focus on influencer creation. 

She sees influencer marketing becoming the norm in the next year. By working closely with the influencer, both the brand and the influencer brand will strengthen. 

Ta also highlights the importance of first party data to secure the future of the brand. Engaging with consumers will tell the brand upfront things they will need to focus on to continue growth.

The World Is Made of What You Love 

Ulrich speaks on the effect that covid has resulted in consumer behavior. It has reset the pattern on how we do things, and in turn, our marketing will also have to change. 

Ulrich predicts the domination of short form video and the transition of ads utilizing more helpful content in 2023. He then provides strategies that focus on the creatives to help us reach our audiences in a modern way to benefit both the audience and the brand.

LinkedIn's core mission: How it helps companies and job seekers

In this post interview with Marcus Sherwin, he speaks about the evolving ecosystem of tracking via cookies and the connection of generating relevant content.

 Having relevant content for your audience will rank, regardless if you are tracking through cookies or not. He speaks about a variety of companies that he believes are paving the way with focusing on customer experience.

Metaverse - The Future of Advertising?

David Ledstrup discusses the importance of brands being more social with their consumers online. Having a more creative focus on how we communicate with users online to create an immersive virtual experience will help to stand out from competitors. 

How Amazon Uses AI to Deliver an Optimal Customer Experience

In Rob Bradburn’s post interview, he discusses the importance of simplifying customer journeys by using data and keeping it simple. 



He believes marketers will grow to be more technical as we discover new learnings. Marketers will need to use their BI and analysts skillsets to apply their learnings to growth.

How Miami Heat Use Digital Content to Drive Revenue

Terek Pierce explains the strategy behind marketing the Miami HEAT. Rather than looking at it like a basketball team, it must be strategized just as a brand.

Focusing on customer experience and storytelling to drive brand connection and create fans. He explains the shift in digital marketing, away from traditional marketing due to Gen Z.