Agenda

SAHARA FESTIVAL | 3. NOVEMBER 2022

SIMPLIFYING
DIGITAL MARKETING

We introduce to you the SAHARA Festival, a festival-style conference with some of the world’s leading marketing

leaders  taking to the stage in Reykjavik city with the theme of Simplifying Digital Marketing. 

Festival Lineup

08:30-09:00 Registration Starts | Attendees will receive their Iceland Airwaves wristband when registering
09:00-09:15 Welcome to SAHARA Festival 2022
09:15-09:30 Festival Lineup Announcement
09:30-10:00 Maximizing Pepsi MAX | Caroline Ta | Digital Manager at PepsiCo Nordics
10:00-10:30 Metaverse - The Future of Advertising? | David Juul Ledstrup | Chief Strategy Officer
10:30-11:00 Break & Network
11:00-11:30 Get Ahead of the Competition by Knowing Pinterest Trends | Tuomas Jaalinoja | Senior Partner Manager at Pinterest Nordics
11:30-12:00 LinkedIn's core mission: How it helps companies and job seekers | Marcus Sherwin | Senior Client Solutions Manager at LinkedIn
12:00-13:10 Lunch Time
13:10-13:30 Panel - Round 1
13:30-14:00 The Sound of Success on TikTok | Emma Lundgren | Agency Partnerships Lead for TikTok Nordics
14:00-14:30 How Amazon Strives to Deliver an Optimal Customer Experience | Rob Bradburn | Leads Digital Marketing for Amazon Web Services (AWS) in EMEA
14:30-15:00 The World Is Made of What You Love | Dr Ulrich Keller | Chief of Staff at Google
15:00-15:30 Break & Network
15:00-15:30 How Miami Heat Use Digital Content to Drive Revenue Terek Pierce | Director of Creative Content at Miami HEAT
15:30-16:00 The (non-obvious) Prioritized Framework for Digital Marketing Andy Crestodina | Co-founder and Chief Marketing Officer of Orbit Media
16:00-16:45 Panel - Round 2
16:45-17:00 SAHARA Festival - Thanks for attending!


SAHARA Festival | After Party - Meet the Speakers at KEX Hostel | Friday 4th of November from 17:00

Festival Lineup

08:30-09:00 Registration Starts | Attendees will receive their Iceland Airwaves wristband when registering
09:00-09:15 Welcome to SAHARA Festival 2022
09:15-09:30 Festival Lineup Announcement
09:30-10:00 Maximizing Pepsi MAX | Caroline Ta | Digital Manager at PepsiCo Nordics
10:00-10:30 Metaverse - The Future of Advertising? | David Juul Ledstrup | Chief Strategy Officer
10:30-11:00 Break & Network
11:00-11:30 Get Ahead of the Competition by Knowing Pinterest Trends | Tuomas Jaalinoja | Senior Partner Manager at Pinterest Nordics
11:30-12:00 LinkedIn's core mission: How it helps companies and job seekers | Marcus Sherwin | Senior Client Solutions Manager at LinkedIn
12:00-13:10 Lunch Time
13:10-13:30 Panel - Round One
13:30-14:00 The Sound of Success on TikTok | Emma Lundgren | Agency Partnerships Lead for TikTok Nordics
14:00-14:30 How Amazon Uses AI to Deliver an Optimal Customer Experience | Rob Bradburn | Leads Digital Marketing for Amazon Web Services (AWS) in EMEA
14:30-15:00 The World Is Made of What You Love | Dr Ulrich Keller | Chief of Staff at Google
15:00-15:30 Break & Network
15:00-15:30 How Miami Heat Use Digital Content to Drive Revenue Terek Pierce | Director of Creative Content at Miami HEAT
15:30-16:00 The (non-obvious) Prioritized Framework for Digital Marketing Andy Crestodina | Co-founder and Chief Marketing Officer of Orbit Media
16:00-16:45 Panel - Round 2
16:45-17:00 SAHARA Festival - Thanks for attending!


SAHARA Festival - After Party | Meet the Speakers at KEX Hostel

Friday 04th of November from 20:00 - 22:00

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