The Power of Branding for your business

I’m sure you have a pretty good idea what brand this icon belongs to because this is how branding works. The use of colors and shapes can create an impression that people will automatically recognize when they’ve seen it a few times. According to Dr. Lynell Burmark, education consultant who writes and speaks about visual literacy: “…unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear. Words are processed by our short-term memory where we can only retain about seven bits of information.” Visuals, on the other hand, go directly into our long-term memory which makes sense to having a logo to your brand. 

All the visual elements: logo icon, font style and colors put together creates a vibe that’s going to attract customers to your business. It’s a customer’s first impression.

• It tells your customers what they can expect from doing business with you.
• This is where the voice and tone of your brand come in. 
• It gives your customer a reason to buy from you. 
• It helps to build trust with your customers.

All this together will help you grow your business and attract the right/ideal customers to your business.

Products or services can be easily copied by others, but your brand will always be unique. For example, Nike and Adidas both sell athletic shoes but some people feel more connected to one brand rather than the other. This means success for your business because it’s on the level of your competitors.

The reality is that what your customers think and say about your business, that is your brand. It’s based on a feeling they have that is based on their experiences they’ve had with you, good or bad.